Cookie Policy
LMTR LTD
Effective Date: 1 June 2026
Version: 1.0 (2026 Edition)
1. Introduction
This Cookie Policy explains how LMTR LTD (“LMTR”, “we”, “our”, or “us”) uses cookies and similar technologies on our website and digital services.
The UK rules on cookies and similar technologies are governed primarily by the Privacy and Electronic Communications Regulations (PECR), and where relevant the UK GDPR. The ICO’s current guidance also confirms that these rules apply not only to cookies, but to similar technologies such as tracking pixels, device fingerprinting, web storage, and scripts or tags used to store or access information on a device. (ICO)
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites recognise your device and remember information about your preferences, sessions, or previous actions. Similar technologies may also store or access information on your device in comparable ways. (ICO)
3. How We Use Cookies
We use cookies and similar technologies to:
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make our website function properly;
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maintain secure sessions and improve performance;
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remember your preferences;
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analyse how our website is used;
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support marketing and advertising performance where permitted;
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improve user experience and service quality.
The ICO guidance confirms that you must tell people if you set cookies, explain what they do and why, and obtain consent for non-essential cookies. It also confirms that strictly necessary cookies are exempt where they are needed to provide an online service at the user’s request, such as security or basket functionality. (ICO)
4. Types of Cookies We May Use
Strictly Necessary Cookies
These cookies are essential for the website to operate and cannot usually be disabled in our systems. They may be used for security, load balancing, session management, and core site functionality. The ICO recognises an exemption for cookies that are strictly necessary to provide an online service requested by the user. (ICO)
Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering settings and preferences.
Analytics Cookies
These cookies help us understand how visitors use our website so we can improve performance, content, and usability.
Marketing and Advertising Cookies
These cookies may be used to measure campaign effectiveness, limit repetitive ad exposure, and support relevant advertising. The ICO has stated that advertising cookies are not regarded as strictly necessary. (ICO)
Third-Party Cookies
Some cookies may be placed by third-party service providers, such as analytics, advertising, hosting, or embedded content providers.
5. Consent
Where required by law, we will ask for your consent before placing non-essential cookies or using similar technologies. Consent must be active and clearly given. The ICO states that the person must be told that cookies are being set, what they do and why, and consent must be obtained; pre-ticked boxes do not amount to valid consent under the UK GDPR standard used in this context. (ICO)
You may change or withdraw your consent at any time through our cookie settings tool or through your browser settings.
6. Cookie Preferences
You can manage cookies in the following ways:
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use our cookie banner or preference centre, where available;
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adjust your browser settings to block or delete cookies;
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disable certain tracking technologies through device or app settings.
If you disable some cookies, parts of the website may not function properly. The ICO notes that consent may need to be refreshed if cookie use changes over time. (ICO)
7. Similar Technologies
In addition to cookies, we may use technologies such as:
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tracking pixels;
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web storage;
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scripts or tags;
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device fingerprinting;
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link decoration or navigational tracking.
The ICO guidance confirms that PECR applies to storage and access technologies beyond traditional cookies, including these forms of device access. (ICO)
8. Third-Party Services
We may use trusted third-party providers for analytics, hosting, security, communication, and advertising-related services. These providers may place their own cookies or similar technologies on your device, subject to their own policies and controls.
9. How Long Cookies Remain on Your Device
Some cookies are deleted when you close your browser session. Others remain for a longer period so that they can recognise your device on future visits. The exact lifespan depends on the cookie type and provider.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our technology, our services, or applicable legal requirements. The ICO has published updated storage and access technologies guidance in 2026 following recent changes and consultations, so cookie-related compliance expectations should be reviewed regularly. (ICO)
The latest version will always be published on our website.
11. Contact Us
If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact:
LMTR LTD
30 Fenchurch Street
London, EC3M 3BD
United Kingdom
Phone: +44 207 193 1111
Website: https://lmtr.eu
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
12. Supervisory Authority
If you are unhappy with how we use cookies or handle personal data, you may also contact the UK supervisory authority, the Information Commissioner’s Office (ICO). (ICO)